Logos, Website, Graphic Design, Product Design, Naming & More | crowdspring (2023)

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Does your product come boxed in tomorrow’s garbage, or is your product packaging an extension of your unique brand?

Collaborate with world-class product packaging designers to create beautiful packaging and label design for your products.

Why crowdspring is your best choice:

  • 100% money back guarantee
  • Dozens of unique packaging designs in 7 days or less
  • Original, editable design file
  • Digital web files (RGB, CMYK, PNG, JPEG, PDF)
  • Award winning customer support
  • Free legal contract protecting your intellectual property
  • 220,000+ professionally screened and reviewed packaging designers

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What is packaging design?

Packaging design is the art, science, and technology of enclosing and protecting a product inside a container. Packaging can use a variety of materials and containers, including boxes, cans, bottles, and other types of containers. Product packaging design also includes the design of labels, graphics, colour pallete, fonts, and images used on the packaging.

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Frequently Asked Questions About Packaging Design

Packaging encloses or protects products for distribution, storage, sale and use. Packaging design is the process of designing packaging, such as the design of the glass bottle or box for the product carton.

We see packaging design all around us – in magazines, advertisements, as part of product packaging, on the web, and in newspapers. Businesses of all sizes need packaging design because it makes a significant impact on customers, and helps you stand out from competitors. Good packaging design should be part of your brand and marketing strategy. Eye-catching packaging, including graphic design and label design, extends and improves your brand identity and helps you to more effectively execute your brand strategy. This is true even if your business doesn’t have a retail location and sells only through e-commerce. Packaging design can help a company to more effectively market its products or services to consumers (and can also help people get the product home and reduce transportation costs by using appropriate material and sizing!).

Packaging design can also help individuals and businesses build their brands offline and online. The cost to buy packaging design varies widely among firms and designers, and also varies significantly by geography.

Start by designing your product packaging early in the product development process. That way, you can assess how product choices impact packaging. Keep the design simple and look for a unique design. There’s a reason people record videos opening Apple products - the product packaging itself is uniquely impressive and often, functional.

Yes! Companies typically sell more products if the packaging stands out - especially when those products are sold at retail. Just think about the many food products, for example, you see on store shelves. Packaging that grabs attention and highlights a product’s value is simply more compelling and memorable. And, most people believe that product packaging reflects the quality of the products inside the package. That’s why you should consider a packaging solution as part of the production process - don’t wait until you have already produced products to figure out how you will package and sell those products.

Size is very important because the size of a package impacts transportation costs, how a product will display on shelves, and many other factors such as the label and other graphics on the package.

Make sure the size of the product you are designing is in keeping with its purpose, and the box or other packaging makes the most of the space required to properly display and transport it.

Good packaging is convenient (for shipping, storage, sales), attractive (with design elements that get attention on a shelf or online), economical (to reduce the overall product cost), protective (so that the items inside the packaging are not damaged during shipping and storage), and communicative (showing unique personality and offering appropriate information, such as label design on a wine bottle).

Yes! In fact, this happens frequently on crowdspring. Our designers are exceptionally good at what they do and clients will often post projects with multiple awards or make offers for other packaging designs created by another graphic designer in their project.

Yes. You control the privacy of your project. You can select closed galleries (where only you see all the designs), can make sure that designers sign non-disclosure agreements before you admit them to the project, can keep your project out of search engines, and can create both public and private briefs to hide your future product from competitors.

Design firms will have different prices for packaging design work. It’s not uncommon to find that some firms charge tens of thousands of dollars for packaging design (not including the package graphics design).

Freelance packaging designers and freelance print designers tend to charge less and tend to have lower prices than design firms. This is largely because freelancers typically don’t need to pay for overhead to maintain their businesses and are able to pass those savings directly to clients. However, this too varies widely.

Keep in mind that designers will often charge different prices based on their level of expertise. Don’t forget that design prices vary widely based on geography. Packaging designers and firms in the United States and Europe, for example, may charge higher rates for the same design services than freelancers and firms located in countries who can afford to charge lower rates for the same work.

When comparing quotes and prices from multiple designers and firms, it’s important to understand whether the designers are proposing to charge you hourly rates or flat fees. Some packaging design quotes propose hourly rates for packaging design services. These quotes might seem low, but could turn out to be higher overall than other quotes that propose a flat rate for the work. Sometimes, a design job that is expected to last 10 hours might take 25 hours, and if you are paying by the hour, you might find that your cost is significantly more than you anticipated, especially if you ask for multiple packaging design ideas.

Whether you are evaluating a single quote or multiple quotes, make sure that you understand how you are being charged for the work, because even the most carefully planned and priced job can quickly go over budget and your design price may increase significantly.

Some of the best packaging designers in the world work on crowdspring. On crowdspring, tens of thousands of designers from over 195 countries around the world compete for your business to create awesome packaging design to your requirements. Their in-depth knowledge of package design is unmatched. You will get choice for your custom packaging design that you will not get anywhere else. In fact, we guarantee your satisfaction 100% – no questions asked.

Our unique model and packaging design process solves many of the problems typically found when buying packaging design. Unlike traditional marketplaces where you might look at three or four freelancers, crowdspring is a crowdsourcing marketplace, where packaging designers from around the world post actual packaging designs.

Crowdspring can help you leverage this international community of designers and eliminate your worries about the cost of packaging design. You won't need to obtain packaging design quotes in advance of the work because you set your own price. And when your project ends, you choose the one you like the best and get industry standard file types, such as Adobe Illustrator files, if appropriate and proper packaging dielines in vector format. It’s that simple!

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